I’ve grown up reading magazines. First it was Seventeen and Teen Vogue, now it’s mostly Elle and People. When I came across an online media kit by Elle I knew I had to review it.
The online design is flawless. Each tab has a simple headline and when you click on it, it has plenty of information. One of my favorite tabs is the “Manifesto” tab containing a list of things that Elle “believes in” ranging from style and clothing, to classy guys. I love this idea of a Manifesto page because it really helps the reader or future advertiser get a feeling for Elle and what they stand for.
I also love how they have all their demographics available, but also have it so you can download and print out a PDF with their information, making it easy to take to a meeting or whatever. While I love that the whole media kit is online, because it makes it classy and elegant, it would be nice if they offered a whole PDF version. This way it would be easier to take to meetings.
I wish the tabs had the names like we learn in class, such as fact sheet, backgrounder, ect. I understand that Elle is a big name company and doesn’t necessarily have to go with the industry standard, but it would make it easier if they did. But by having fun and different tab names, it does make them stand out above the rest.