I absolutely love advertisements for “weird” products. I find them interesting, because they know their product is different so they know they have to have a really good ad to get their message across. Vibram is great at doing this.
I am a huge fan of Vibrams, so I might be biased towards their ad. My favorite thing about this ad is that they state the idea of Vibrams and “toe shoes” is a crazy one. They know that people will stare and think the shoes looks silly, but they have faith in the “barefoot” feeling that their shoes offer. They also poke fun at the sneaker companies who turned them down in the first place, but now make minimalist shoes. I think ads that are honest and up front are some of the best ads. Although they are poking fun at the shoe companies, they do it in a classy way.
This ad does have a lot of body copy in it, but if the audience reads it, it is interesting and teaches you a bit more about Vibrams and the company. I enjoy that the headline “So we had this crazy idea” and the tagline “Welcome to crazy” are in a bold, yellow font so they really stand out. Overall, I love this ad. It’s simple but still teaches you about the product.