Manila, Philippines: Technology has made the world smaller and brought people closer. We monitor elections in a country from miles away, witness Facebook’s live video from space, and watch the live streaming of the Super Bowl’s halftime show where they happen, when they happen. But while the internet is a good platform for entertainment and be virtually part of world events, it also teaches us a sense of responsibility.
The media closely monitors the war in Syria, which started with a peaceful uprising in 2011. The United Nations reported that at least 250,000 people have been killed in the past five years, and displaced more than 4.8 million civilians. But the virtual world only started to really take note when a photo of a little boy from Aleppo, bloodied and shocked, went viral. Didn’t that image haunt you or made you ask “what can I do,” or “how can I help?”
A growing number of SEO professionals have taken the answer to that question a notch higher, and took on the challenge to be SEO Heroes. WIX, a cloud-based web development platform, started an SEO Hero contest for digital marketers and innovators. Everyone was invited to create a website optimized to the keyword, SEO Hero. If their website ranks highest for that search term in four months’ time, WIX will give the winning website $50,000.
The SEO Hero Challenge
Given the range of influence of SEO professionals in promoting businesses and making them thrive, they are also the best group of individuals to rally behind a cause such as drumming up support and assistance to the people of Syria. The SEO Hero challenge provides the perfect platform for SEO natives to do their part and make a difference. The Propelrr team is channeling this raw influence to spearhead a movement to help Syria’s children.
The WIX contest is open to all SEO professionals around the world. They are to create a website in English on any platform (not just wix.com) about SEO professionals and experts that can be considered heroes. Every day, a moderator will search Google for the term “SEO Hero.” The site to rank highest on average over the period of March 13 to 15, 2017 at 12:00PM ET (noon) and 20:00PM ET will be declared winner within two weeks of the challenge end date.
Google’s guidelines for SEO will be followed and all participants are expected to comply with the rules of the competition. Eran Hurvitz, CEO of MRKT360 INC, was tasked to ensure that everyone does. Entries must also satisfy the following requirements:
(1) Domain must be purchased on or after November 16, 2016. Note that the submission of entries was completed between November 16 and December 16, 2016.
(2) An account with Google Analytics and Google search console by February 16, 2017 to be connected to participant’s SEO Hero website.
Why join seohero.support?
Propelrr, a digital marketing company from the Philippines, initiated to gather SEO professionals and show the people of Syria that the world cares by joining the Wix SEO Hero contest. They created seohero.support and gathered digital influencers and SEO professionals based locally and abroad. The supporters were interviewed and asked about how the online community can impact society. In “Hero Talk,” supporters are encouraged to talk about their concept of being a “hero” and how they think the professional practice can help make a difference.
To hero up for Syria, just sign up with your name and email and share how SEO professionals can band together for a good cause. The simple gesture of signing up could mean a whole world of difference for Syria.
SEO professionals are also encouraged to share the website on their own sites and social media pages. There’s also a badge you can share to show your support.
Should the website win, the full amount will be donated to Karam Foundation, a group committed to provide much-needed aid to Syrian children.
The work of Karam
Karam Foundation is a non-profit organization that is on a mission to rebuild Syria and provide a better future for its citizens and children. Apart from distributing aid, the foundation also developed innovative education programs for the Syrian youth refugees and continues to fund sustainable development projects for Syrian families.
Karam means generosity in Arabic. And true to their name, the foundation, which was founded in 2007 in Chicago, has been helping communities in need, starting with a food drive on the south side of Chicago in its early years. Today, they also help communities across the western part of Asia, including Syria.
Among their programs is to encourage families to sponsor a Syrian refugee. There are around one million Syrian refugee children today who need not just aid but long-term support such as education and other future-building tools. Karam itself is sponsoring over 200 refugee children to go to school. This can be done by donating $50 a month.
Karam also distributes emergency aid to the communities of Aleppo, a rebel stronghold. The foundation also believes in providing “smart aid” or programs that are sustainable and respond to the needs of the population. They are also building a Karam House, which is expected to be finished this 2017. It is a space of healing for survivors traumatized by violence and displacement.
The road to healing and rebuilding of Syria is long. But by being SEO Heroes, you can make things a little better by letting civilians and refugees know that the world cares.
SEOHERO.SUPPORT is cause-driven call initiative seeking the support of all Digital and SEO professionals globally to win the WIX SEO Contest aimed to donate 100% all the $50,000 winning pot to the war-stricken children of Syria.